Duties and resposibilities:

• Devising strategies to drive online traffic to the company website.

• Tracking conversion rates and making improvements to the website.

• Developing and managing digital marketing campaigns

• Utilising a range of techniques including paid search, SEO and PPC.

• Overseeing the social media strategy for the company.

• Managing online brand and product campaigns to raise brand awareness.

• Managing the redesign of the company website.

• Improving the usability, design, content and conversion of the company website

• Responsibility for planning and budgetary control of all digital marketing

• Evaluating customer research, market conditions and competitor data.

• Review new technologies and keep the company at the forefront of developments in digital marketing