• Develop and implement the social media strategy through competitive research, platform determination, benchmarking, messaging as well as identifying the audience

• Supervise the social media strategy for the company ensuring it aligns with the company’s brand

• Stay up to date with advances in social media technology and the latest social media platforms

• Develop reporting frameworks to evaluate return on investment on the various platforms

• Follow up on social media for customer comments both positive and negative

• Evaluate social media insights to guide future social media campaigns

• Make sure approaches to social media are relevant and appropriate for each medium

• Always look for social media for off-diary stories and content

• Collaborate with the product team to increase the impact on their campaigns

• Collaborate with the marketing team to look at ways social media can work within wider campaigns