Responsibilities:

• Manage listings on Amazon Vendor Central and Seller Central account daily, including setting up new listings, modifying listings, and optimizing listings according to the company’s marketing strategies.
• Maintain product data and brand integrity throughout the entire Amazon catalog.
• Monitor and analyze performance, rankings ratings, and customer reviews and make recommendations to enhance rankings and performance to drive sales.
• Analyze performance data and optimize campaigns to ensure they are continuously bringing quality traffic.
• Analyze, execute, and optimize a keyword research strategy that identifies the most effective and targeted key phrases to drive traffic.
• Perform detailed competitive analysis (SEO) with the intent to provide insights on potential new sources of traffic, closing any keyword gaps.
• Understand and implement SEO best practices.
• Use appropriate Amazon follow-up tools to drive reviews and customer engagement.

Requirements:

• B.S. or B.A. from an accredited college/university in Marketing, Business, or related field.
• Three (3) years of successful experience with sales through e-commerce channels.
• Two (2) years direct or hands-on experience with Amazon.
• Highly fluent in e-commerce best practices.
• Proficiency in Microsoft Excel and Powerpoint data analysis/presentation.